Is the Creative Industry in the UK getting the Support it deserves from the UK GOVERNMENT?

This is a question very close to my heart, as Dischromatics established Dischro Creative last year in order to exploit the undoubted opportunities available to any forward thinking enterprise with the experience, knowledge and wherewithal available. Dischro Creative offers filming forevents, showreels, testimonials etc., graphic design, web design, and app creation. 

I read an article recently in the Director magazine that absolutely hit a chord with me as it mirrored my own thoughts and experiences. The article was based on the views of ex Dragon Doug Richard who certainly has the credentials and credibility to make anyone sit up and listen. His views are that the UK actually leads the world in this area but the UK government only pay lip service to it without giving credible and tangible support.

He goes on to say that the creative industry generates over £70,000 per minute in this country and accounts for 10% of exports and this is still a relatively young sector with huge potential for growth in this hi-tec area of our economy. Imagine what a significant financial boost from our politicians would do for the future economy, creating huge profits with a significant increase in exports and in high paid employment which would in itself have a positive knock-on effect for the whole economy.

Our own experience of the lack of support from our politicians is commonplace. Here in Wales. the Welsh Government continually pay lip service to how important the creative industry is to Wales and they have run a series of ‘seminars’ in the country to give the impression that they are being proactive but the truth is that they are offering very little tangible support to the creative sector itself. As far as the WG is concerned size I everything, they very rarely recognise small creative enterprises but this is where the most significant opportunities arise. 

The past is a painful reminder of how our politicians in Wales fail to recognise the future lies with indigenous small to medium enterprises. It’s always about headlines with politician. The failed bid to establish LG in Newport is a poignant reminder of their incompetence, paying huge subsidies to LG and others for that matter only for us to see them fail and withdraw. I remember at the time, all the Ministers turned out for the photo call when the company moved in but they were not to be seen or heard when they moved out again.

What is needed is a body that includes leaders from a cross section of the Creative Industry, from large and particularly small enterprises together with politicians appointed by the WG who fully understand or who are prepared to learn, to get together to see how, collectively, we can progress in order to expand this valuable area of our economy. Instead of looking for publicity to boost their own egos, we need people who are genuinely interested in making this a success, to have the patience and understanding to learn what is needed, to offer support in whatever area is required ensuring there is cooperation with our universities so that courses can be adapted to suit what is required by our young and vibrant creative sector to the benefit of us all!

Dischro Creative Welcomes Jobe Bruzas as Senior Creative Executive.

As the Creative arm of Dischromatics, Dischro Creative has been formed to enable the innovative elements of the business to be brought together with their forward thinking personnel to work together in one section to the benefit of our existing and potential customers.

Jobe Bruzas, who has joined Dischro Creative and is a graduate of Carmarthen University in Digital Media and the Arts, has also worked as a Journalist, Producer and Editor. Whilst still at university, he worked with an ITV current affairs programme. Since graduation he has continued working with ITV but also produced programmes for both TV and Radio for the BBC, adding S4C/Avanti to his impressive portfolio, he is a fluent Welsh speaker.

Whilst working for these major broadcasters Jobe has worked in some capacity or other on many well-known TV and Radio programmes. He has a passion for the media, enjoying trips to the theatre in between his busy schedule when he also produced news programmes, he just loves being at the sharp end expressing his artistry to the full. However, to be completely fulfilled he needed a new challenge where he could be more involved in the decision making process and  in a challenging commercial environment. As a true expert in his field, he joins a young management team of like-minded forward thinking individuals whose total commitment is to achieve absolute customer satisfaction. 

With many opportunities presenting themselves, Jobe decided to accept an offer from Dischro Creative to develop their creative business and with his already invaluable experience and skill base it was a natural step explaining “I needed more opportunities to be able to express my talents and ideas, somewhere I could build something I could be proud of which was unique and would offer companies and organisations a marketing opportunity they couldn’t get anywhere else. Dischro Creative gives me what nobody else could, a free hand to push the barriers and mould the creative business around me. ”

Dischro Creative already offers a range of creative services like Graphic Design with branding opportunities and logo design, DVD and Blu-ray Authoring and now Filming and Editing producing Company Showreels, Music Videos for groups and bands as well as promotional and event videos, even wedding videos and YouTube videos. With App Development, 3D Animations, Motion Graphics and Mobile Websites.  Their Web site design service includes SEO. They believe they are the only company around with the ability in-house to offer a complete marketing package along with printing services including direct mail variable data printing and digital and optical media duplication. 

Dischromatics the well-known CD and DVD Duplication company which was formed in 1989 and holds ISO accreditations in both quality and the environment has a vast customer base who are already starting to tap into the talents and services offered by Dischro Creative and reaping the rewards. With new state of the art camera equipment just delivered thanks to a grant from the very pro-active Caerphilly Borough Council, it is expected that more personnel of the standard of Jobe Bruzas will be needed to keep up with demand.

 

Dischromatics Sponsors The Charlie Sloth Music Competition at the Riverfront Newport.

 

The legendary Wu-Tang Clan will be performing live during the Big Splash weekend in Newport. With Charlie Sloth the BBC One DJ also performing and other personalities on hand, it promises to be a memorable event. 

The Charlie Sloth Music Competition which is part of the Urban Edge zone at this year’s Big Splash at the Riverfront in Newport, is open to all groups and artists that wishes to enter. Once the finalists have been selected they will have the opportunity to perform their track at Urban Edge to a live audience and more importantly a panel of guest judges. This panel will include Charlie Sloth one of BBC One’s top DJ’s. The groups and artists who are interested in entering must upload a video or audio of themselves performing their track to the Pentalk Lab Recording Studio Presents page.

Five of the uploaded tracks will be selected and announced as finalists. They will then have the opportunity to perform live at the Urban Edge on two occasions.  The first performance will be in front of a live audience followed by a second in front of Charlie Sloth and the rest of the guest panel who will consequently choose the winner. The winner(s) of the competition will gain a fantastic opportunity to record an EP at the Pentalk Lab Recording Studio, at the Riverfront in Newport over two days with their resident DJ and Producer Jamie Winchester.

Following the recording session Dischromatics, a major UK supplier of CD Duplication and DVD Duplication who are based in Abercarn, just north of Newport, will design and print 100 colour copies packed into originally designed 4 page full colour Digipaks which will be presented free of charge to the winners. This professionally produced and manufactured prize is an exclusive opportunity for local musicians and could pave the way for greater success within the music industry. The prize will be presented to the lucky winner(s) by Charlie Sloth. The event itself takes place between 17.00 and 20.00 on Saturday evening.

Dischromatics has for many years, worked closely with a multitude of groups, artists and bands from all over the UK including many locally based performers. They can help with Licencing advice including performing rights and have contacts at MCPS-PRS to make the process easier. They are also a Sony DADC UK partner being the only one in the whole of Wales. Formed in 1989 they have been in the digital media business for many years and have a vast amount of experience to help their customers. This company has recently moved into video, producing Showreels for companies and other organisations. Performing the filming, editing and mastering of the whole production process.

The Big Splash weekend promises to be a memorable time in Newport with plenty of live music, theatre performances, film screenings and fantastic street performances along with a giant Bhangra dance-off, as well as drop-in workshops, dance and music competitions, arts and craft  stalls, a sunset fire spectacular, plenty of different foods and drinks to choose from and special guests. The event takes place over a long weekend from Friday 13^th July. Why not come along and join in the fun. Monday the 16^th will have the Wu-Tang Clan minus of course ODB, performing Legend of the Wu-Tang.

Dischromatics Releases its new Company Showreel

With Dischromatics new Showreel available on their web site, showing on YouTube and elsewhere on the web, it will give people an insight into the opportunities available in a relatively short video for company promotion and other uses. It’s an ideal way to display a company’s products and services along with interaction from customers providing testimonials and positive statements to enhance reputations and act as an enticement to prospective customers. Every company is unique and this professional marketing tool will enable anyone to make the most of these attractive and unique aspects of the business. 

When an organisation creates a marketing budget, rarely does it include a Company Showreel; in fact much of the cost related to marketing is still spent on advertising and sending out literature by post. However, as most people are aware, one of the most important areas to find new business is the use of the internet and therefore websites. Unfortunately most companies paying for a website and consequently paying someone to do the SEO, expect to be found on the top pages of the search engines without knowing enough about the process themselves, moreover there is far more to getting to the first page than applying certain SEO techniques. This is critical for successful ROI.  

Companies should be wary of adopting black hat techniques for SEO as it is possible that your site could be downgraded or even sandboxed. A Showreel will not only help your marketing drive and add to the interest of a website it will actually help the SEO as search engines favour sites with video and graphics displayed on the site. There are other advantages for the Showreel, it can also be burnt to CD or DVD and sent as part of an introduction to prospective clients or for a tender process. This is much more likely to be viewed and get the message across to the recipient and is clearly more impressive than great amounts of literature which is unlikely to be fully appraised.

The process of producing a Showreel for companies and other organisations is relatively simple and there are many offering this service but the execution of filming, interviews, voice overs, background music and so on along with the final editing and authoring needs to be carried out by a professional outfit. Dischromatics was established in 1989 and has been in the digital media and creative industries sector for many of those years. They are able to work to a critical path in order to achieve all the goals and can provide all the expertise needed from their own resources. Their own Showreel lasts for just over five minutes but for most companies a length of three to four minutes will be sufficient.

The production and resulting company Showreel needn’t be overly expensive, this will depend on the length of the video and as indicated above, what inclusions there are, whether professional voice over or music is required and so on.  Some websites already feature a Showreel but unfortunately these are a real turn off and effectively detrimental, they create the exact opposite impression to what was anticipated. Typically, you see Business Owner doing it on the cheap; they themselves are featured throughout and the video is taken with a static camera with the same background and with him talking about his own company, going on in a boring manner which interests no-one but himself. Bizarrely, the video is often placed on the home page and starts automatically every time you visit the site.

Clearly Showreels produced professionally with the right balance of positive features and interesting topics along with various inputs from different and staff and customers will give any business an enormous boost. For all enquiries about Showreel video production services why not give a no obligations telephone call to 01495 243222, email sales@dischromatics.co.uk  or simply visit the site where you can request a call back.

Dischromatics Showreel

Company Showreels from Dischromatics