How to Approach the Logo Design Process

Ahead of Dischromatics' attendance at the forthcoming Caerphilly Business Forum's New Year, New Start event for business start ups at the Tredomen Business and Technology Centre on Thursday 10th February (click here to see details of the event), our graphic designers have formulated some simple advice, useful for any company whether new or old which requires some new branding. 

 

Indeed, Dischromatics has been following this advice itself as we design our own logos for our new brand, which will be officially launched in the next 12 months, although some tell-tale signs will be on show before then for eagle-eyed customers!

 

A logo is basically the public face of any company brand.  The key values of a business can be encompassed in a simple design and it is therefore important to make it as professional and trustworthy as possible as ultimately it could well help improve sales.  The “ultimate goal” is to achieve a logo which is simple, memorable, timeless, versatile and appropriate, and clearly this is not an easy task!  When considering your logo, go through the following simple steps at the start of the process to help you along the way.

 

Firstly take a look on internet to see what sort of general design style and colours you like, try to think about what you might like the logo to say about your business, about the customers you want to attract (age range, gender etc) and about how you might be using the logo (for print, online, or a combination of these). 

 

It is important to speak with a professional graphic designer and preferably employ their services to develop your ideas and ensure the result is a professional logo that avoids the common pitfalls and ensures the final design is in a portable format that could be used by any other company who may print adverts or create your website on your behalf.  By carrying out the suggested steps before meeting a designer, you may also be able to save some money at the research stage by passing on clear information about your requirements, however it is important not to constrain your budget too tightly to allow a designer to give you a few options to consider and discuss to develop your brand with you.  He/she will also be able to advise on cohesive colours and fonts that work well together and how they could be used to enhance your company brand.

 

As an illustration of this process, Dischromatics designers would ordinarily meet with a client to discuss a design brief in the manner described above, then create some preliminary hand-drawn sketches for a clients consideration and comment, before going on to develop the ideas for designs which have received the most positive feedback and also printing these, often in a variety of colour schemes, for further discussion before moving on to finalise a logo for use.  Any logo design requires close collaboration between designer and client to ensure the result fits the bill and Dischromatics can help you start this process at any time, whether at the forthcoming New Year New Start event held by Caerphilly Business Forum, or in the comfort of your own office - just drop us a line to arrange a meeting.