Creative Graphic Design Applied to Direct Mail using Digital Printing

Creative Graphic Design Applied to Direct Mail using Digital Printing

Digital Printing is the Future with Flexibility

Dischromatics offers digital printing for small runs of CD and DVD packaging along with the ability to have personalisation of printed material such as inlays, Digipaks, booklets, brochures, leaflets, flyers postcards etc. The Digital Printing process is absolutely ideal for smaller runs up to a thousand.

Dischromatics is probably the only supplier of CD Duplication and DVD Duplication in the UK that can provide in-house services at the front end like graphic design and authoring of the master, through to the duplication and printing of the CD or DVD, Followed by digitally printing the paper parts for CD and DVD cases, wallets, Digipaks and booklets and finally packing and fulfilment to customers’ clients if required. Digital Printing has the flexibility that lithographic printing cannot match.

At Dischromatics, they strive to satisfy their customers’ changing requirements. They believe any project is best managed by one individual supplier. By continually investing in new machinery and computer equipment along with highly qualified staff, they have maintained an excellent reputation with their customers. The ability of this Company to supply every aspect of the projects they undertake ensures they are always in total control. There is no necessity to rely on third party suppliers like their competitors for CD and DVD Duplication and packing.

One of the most attractive services Dischromatics offers is Direct Mail Marketing using variable data printing with software from Adobe Creo Darwin for the digital printing process. This type of direct mail has many advantages over the previously supplied lithographic printing which requires orders in the many thousands to bring the unit cost to an acceptable figure. Furthermore lithographic printers can only economically produce the same graphic on every print with a sticky address label being the only unique feature. Is it any wonder the majority are quickly tossed into the wastepaper basket?

The real attraction of digital printing for direct mail is, as well as having a different name and address actually printed directly onto the mail out, there is also the opportunity to have individual graphics on every single printed item. It can be provided in small batches up to one thousand if required. This type of direct mail has proven to increase the return on investment (ROI) up to tenfold. This type of digital printing can be applied to flyers, leaflets, postcards, booklets, brochures and even CD and DVD packaging like Digipaks, wallets, inlays etc.

Dischromatics has been in business for over twenty two years, with ISO accreditations for quality and the environment displaying professionalism in business none of its competitors can rival. To enhance and streamline the digital printing process, the company will soon release a new web to print site which will allow customers to choose from a selection of available templates or create their own. With professional Graphic Design available to help with logo design, branding and re-branding.

Dischromatics is aware that many companies have made the claim to be the proverbial one stop shop but with the additional services and staff and state of the art equipment added over the last couple of years their boast can be backed up by facts. With a Digital printing press, Graphic design, DVD and Blu-ray Authoring facilities along with duplication and production and packing departments emphasise this. With links to local universities, working in collaboration with highly talented graduates they will continue to innovate and introduce new and attractive products in the future.

By Johnio Muccles