Search Engine Optimisation of a company’s website is most important if you want to achieve a top ranking for your keywords. We at Dischromatics used to rely on and pay others for this service until we found most of these SEO companies simply use third party software without having any real specialist knowledge themselves.
We no longer use a third party services for Optimisation, or third party software for that matter, apart from Google analytics and others like Alexa to ascertain where we sit in the rankings. There is a great deal of useful information in Google tools but this is not always so easy to interpret for the uninitiated. We have tried to follow the Google guidelines and have seen our keywords improve over time.
It is not an overnight response that you should expect. Ensuring the Meta title and description has the correct amount of characters will help and although Meta keywords are no longer important to Google search they are still used by other search engines. When adding content to your site, one has to avoid keyword stuffing when just adding lots of these keywords to your text seems unnatural and over emphasised will result in being penalised. Proper use of HI, H2 etc tags is critical.
Dischromatics will not only provide their customers with a professional looking web site design, they are offering web site SEO free of charge. They can provide advice on writing and submitting articles and press releases which will help to get back links to your site and is also essential to have your web site ranked higher. So if you want a site that will impress your customers and will be correctly optimised call Dischromatics on 01495 243222, email: Gareth Thomas on g.thomas@dischromatics.co.uk
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