Dischromatics Variable Data Printing

PRESS RELEASE:

Dischromatics Announces Addition of Variable Data Printing

Dischromatics the CD, DVD & Blu-ray Producer presents new product launch to compliment its Digital Printing facility with the addition of full Variable Data Printing.

Dischromatics which was formed in 1989 and is a partner of Sony DADC producing quality CD, DVD & Blu-ray products announces the addition of full Variable data printing (VDP) (also known as variable information printing (VIP) or VI) which is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file.

Dischromatics uses professional software from Creo Darwin.

They can print a set of personalized letters, leaflets, brochures, booklets, postcards or even CD & DVD Digipaks, each with the same basic layout, but which can be printed with a different image graphic, name and address or even bar code on each. Variable data printing can be used for direct marketing, customer relationship management, advertising and brochures or postcard campaigns. The success rate from sending digitally printed personalised marketing literature has proven to increase the success rate from 2% or 3% to 10% or even 15%.

There are several levels of variable printing. The most basic level involves changing the salutation or name on each copy.

More complicated variable data printing uses 'versioning', where there may be differing amounts of customisation or personalisation for different markets, with text and images changing for groups of addresses based upon which segment of the market is being addressed.

Finally there is full variability printing, where the text and images can be altered for each individual address. All three types of variable data printing begin with a basic design that indicates which sections can be altered and a database of information that fills in the changeable fields.

Variable data printing enables the mass customization of documents via digital print technology, as opposed to the 'mass-production' of a single document using lithographic printing. Instead of producing 10,000 copies of a single document, delivering a single message to 10,000 customers, variable data printing could print any number of unique documents with customized messages for each customer.


Digital Printing allows the customer to be selective running smaller tests and receiving quicker responses. Unlike lithographic printing, the changes are done ‘on the fly’ in other words there are no plate changes. The changes are effected by the software whilst the job is printing; this makes the process cheaper and quicker with no loss of quality.

Their Graphic Designers will work with the customers to design the product if require.

For more information call 01495 243222 or visit: http://www.dischromatics.co.uk/variable-data-printing/

Dischromatics ‘New Product Launch’

Vinyl Records are fighting back

There has been a long battle between Vinyl and CD regarding music technology. Vinyl is analog, which means the surface of the record has a groove with a miniature picture of the sound wave. The needle (or laser on some newer turntables) follows that groove and turns it into sound.

CD’s are digital. It takes snapshots of the original sound wave 44,000 times a second and records the value of the sound wave at that moment. When you play a CD, it turns those snapshots back into a sound wave.

Whatever camp you fall into, Dischromatics can now supply customers with whatever format they desire, whether its CD or Vinyl.

Dischromatics can create vinyl records to almost any shape you can imagine and with a number of bright colours to choose from you will have a unique product that everyone will want. To top that Vinyl Picture Discs are also available. This is a possible alternative to CD-Audio but why not make both formats available to your customers.

Over many years Dischromatics has supplied millions of copies of CD and DVD products but now they are able to offer Vinyl Records in all sorts of shaped and sizes and in a large range of colours which also includes the standard black.

For more information, please go to:

http://www.dischromatics.co.uk/replication/vinyl-records/

CD & DVD Digipaks

Dischromatics can produce CD & DVD Digipaks in low volumes.
Ideal for new groups or bands with low budgets but high aspirations.

Instead of being stuck with the same old packaging for low volumes because special products are too expensive, Dischromatics can offer a 4 page and 6 page CD & DVD Digipak solution to new Groups and Bands or anyone else who wants them.

Digipaks are designed and fully manufactured in-house, and by supplying the complete package of duplicating your CD's or DVD's and providing the packaging for your products, we can deliver within short lead times .

Furthermore, using our variable data software we can individualise each item by printing names, addresses and even barcodes if required on the CD, DVD and/or Digipaks, this is an ideal solution for fulfilment and a wonderful marketing tool.