Dischromatics offers web design with free SEO

Search Engine Optimisation of a company’s website is most important if you want to achieve a top ranking for your keywords. We at Dischromatics used to rely on and pay others for this service until we found most of these SEO companies simply use third party software without having any real specialist knowledge themselves.

We no longer use a third party services for Optimisation, or third party software for that matter, apart from Google analytics and others like Alexa to ascertain where we sit in the rankings. There is a great deal of useful information in Google tools but this is not always so easy to interpret for the uninitiated. We have tried to follow the Google guidelines and have seen our keywords improve over time.

It is not an overnight response that you should expect. Ensuring the Meta title and description has the correct amount of characters will help and although Meta keywords are no longer important to Google search they are still used by other search engines. When adding content to your site, one has to avoid keyword stuffing when just adding lots of these keywords to your text seems unnatural and over emphasised will result in being penalised. Proper use of HI, H2 etc tags is critical.

Dischromatics will not only provide their customers with a professional looking web site design, they are offering web site SEO free of charge. They can provide advice on writing and submitting articles and press releases which will help to get back links to your site and is also essential to have your web site ranked higher. So if you want a site that will impress your customers and will be correctly optimised call Dischromatics on 01495 243222, email: Gareth Thomas on g.thomas@dischromatics.co.uk

Digital Printing is the Future with Flexibility

Dischromatics offers digital printing for small runs of CD and DVD packaging along with the ability to have personalisation of printed material such as inlays, Digipaks, booklets, brochures, leaflets, flyers postcards etc. The Digital Printing process is absolutely ideal for smaller runs up to a thousand.

Dischromatics is probably the only supplier of CD Duplication and DVD Duplication in the UK that can provide in-house services at the front end like graphic design and authoring of the master, through to the duplication and printing of the CD or DVD, Followed by digitally printing the paper parts for CD and DVD cases, wallets, Digipaks and booklets and finally packing and fulfilment to customers’ clients if required. Digital Printing has the flexibility that lithographic printing cannot match.

At Dischromatics, they strive to satisfy their customers’ changing requirements. They believe any project is best managed by one individual supplier. By continually investing in new machinery and computer equipment along with highly qualified staff, they have maintained an excellent reputation with their customers. The ability of this Company to supply every aspect of the projects they undertake ensures they are always in total control. There is no necessity to rely on third party suppliers like their competitors for CD and DVD Duplication and packing.

One of the most attractive services Dischromatics offers is Direct Mail Marketing using variable data printing with software from Adobe Creo Darwin for the digital printing process. This type of direct mail has many advantages over the previously supplied lithographic printing which requires orders in the many thousands to bring the unit cost to an acceptable figure. Furthermore lithographic printers can only economically produce the same graphic on every print with a sticky address label being the only unique feature. Is it any wonder the majority are quickly tossed into the wastepaper basket?

The real attraction of digital printing for direct mail is, as well as having a different name and address actually printed directly onto the mail out, there is also the opportunity to have individual graphics on every single printed item. It can be provided in small batches up to one thousand if required. This type of direct mail has proven to increase the return on investment (ROI) up to tenfold. This type of digital printing can be applied to flyers, leaflets, postcards, booklets, brochures and even CD and DVD packaging like Digipaks, wallets, inlays etc.

Dischromatics has been in business for over twenty two years, with ISO accreditations for quality and the environment displaying professionalism in business none of its competitors can rival. To enhance and streamline the digital printing process, the company will soon release a new web to print site which will allow customers to choose from a selection of available templates or create their own. With professional Graphic Design available to help with logo design, branding and re-branding.

Dischromatics is aware that many companies have made the claim to be the proverbial one stop shop but with the additional services and staff and state of the art equipment added over the last couple of years their boast can be backed up by facts. With a Digital printing press, Graphic design, DVD and Blu-ray Authoring facilities along with duplication and production and packing departments emphasise this. With links to local universities, working in collaboration with highly talented graduates they will continue to innovate and introduce new and attractive products in the future.

By Johnio Muccles

Graphic Design from Dischromatics for Logo Design and Branding

Dischromatics will provide advice on the logo design process free of charge to any of our customers who require it. If you are thinking of Branding or even re-branding we will be able to help.

Our professional Graphic Design studio personnel will be pleased to supply advice on all aspects of logo design, web design, leaflet and flyer design, brochure or booklet design, postcards including direct mail etc.

We will tell you why certain colours will not be in your best interest and help you to convey the message within the logo design.

It's not just CD, DVD and Blu-ray projects we can help with but creative graphic design of any type project.

Beware When Buying CD and DVD Duplication, the Quality May Not be What You Expect.

It could be an expensive mistake buying cheaper product as it could cost you much more in the long run. You could suffer Data loss on certain CD and DVD manufactured discs.

Today there are a multitude of companies selling CD and DVD duplication through their web sites on the internet. Many of these companies purport to be the best in some way or another. In many cases the companies that make the biggest claims are small back room enterprises.

Whilst it is natural for companies and individuals to want to get the best possible deal for their money, it is not always a good idea to buy the cheapest. In some cases, companies do offer good deals on good quality product but in the main the old adage, you get what you pay for still reigns supreme. It’s worth doing a financial check on companies prior to placing your order.

If you were to put CD Duplication into Google, one of the companies that come first in the rankings states that “We are the UK's leading CD/DVD/Blu-ray duplicator providing exceptional quality at the lowest UK prices” but if you were to run a credit check on this company, you would find that they are particularly small with an advised credit limit of £Nil and a working capital of minus £85,505, effectively insolvent. Additionally, not only are they not the leading duplicator in the UK but they do not offer the lowest prices either. Other top ranked sites which are equally as small and in trading difficulty don’t even display a company address and the phone number is a 0800 number. They all use one superlative or another, none of which are likely to be true.

This is the problem with Google searches, people have found a method to get to the top which would not be termed ethical and unfortunately Google have been unable to filter these insignificant sites out of the searches. So they are left to supply sub-standard product and services to their customers, giving the whole industry a bad name. Because of their need to survive, they drive prices down whilst they are trading but when they disappear, many of their old customers expect to keep paying a low price but for substantially better quality product.

To come back to CD and DVD Discs, there are a number of grades of these products on the market and there are suppliers who are on the look out for the low grade cheap product to make a fast buck! However, many of these discs lose data over time, whether its CD Duplication or DVD Duplication, it could be more costly to buy these cheaper discs than spend a few pence more in getting quality product which will last the course.

There are a number of instances of poor quality discs which can be cited, they are usually thinner and you can see through them when holding them up to the light. The lacquering fades, especially when left in sunlight, which often happens to discs people leave on their desk and they sit next to or close to a window, these two instances alone will account for a large proportion of losses but there are other problems including the depth of the groove being insufficient.

The only solution for all of these problems is to build a relationship with a quality supplier, one that has traded for many years and only supplies quality product such as Taiyo Yuden and in particular Sony DADC who have an excellent reputation for quality of CDR and DVDR products. They do not suffer the problems of fade and retain the data where the others fail.

For more information and advice on all quality issues and pricing for CD, DVD and Blu-ray products, call 01495 243222 or visit Dischromatics website.

Dischromatics was established in 1989 and is accredited to Quality standard ISO9001:2008 and Environmental Standard ISO 14001:2004.

Post written by Johnio Muccles

Direct Mail Marketing is now Available to Companies of all Sizes using Digital Printing

A Marketing tool used by large companies and corporates for decades is now accessible to Small to Medium Sized Enterprises at an attractive cost thanks to the new Software available.

Over the years Direct Mail Marketing or 1:1 Marketing has been one of the main marketing tools used by large business to target prospective customers. The problem with this process is the cost largely outweighs the potential returns, The Return on Investment or ROI.

The fact is that when these brochures, leaflets, flyers, catalogues or whatever other literature were sent out (and of course this is still the case) to their target audience they were or are really exactly the same, the only difference between each is an address label stuck on the outside, looking rather unprofessional, the rest of the information is utterly and completely the same! The reason for this is that the printing is done by lithographic offset printing on huge presses which cost enormous sums of money. Therefore, in order to be cost effective, many thousands had to be printed in one print run to bring the unit cost down to an acceptable figure. That’s why it has always been too expensive for smaller companies to introduce this method of marketing with any success.

With the litho process, each colour requires a separate plate which itself is expensive and takes a large amount of labour time to set up, furthermore there is an amount of wasted prints early in the run whilst the printer attempts to get the colours to match, the alignment correct and so on. Naturally if these costs were amortised over a small amount of copies the unit cost would be horrendous.

The biggest problem with this type of mass mail marketing is the ROI is about 1% to 2% and unless those turn into substantial business, the question has to be “is it worth it?”

Fortunately, with the advent of better quality Digital Printers and speciality software, it is now possible for companies to have small runs and sample runs prior to a full-scale roll out and to individually target by business type, authority or area. Variable Data Printing Software in conjunction with Digital Printing increases the potential ROI to a very desirable 10% to 15%. Personalisation is the key. Not only can the sticky address labels be eliminated by printing names and addresses directly onto each printed item, but each can also have a different bar code, individually personalised message and even a change of graphics and the colours can now be different on each printed part.

Companies simply provide a database of names and addresses to the print company, the individual graphics are designed in the Graphic Design department and uploaded to the Rip Drive. Rip stands for Raster Image Processor and is like a print driver but more sophisticated with many enhanced features. Once all the data is uploaded, the print job is ready to go and unlike the litho process there is no need to stop to change plates or waste many copies getting the print correct, all the changes are effected on ‘the fly’ by the rip, in other words whilst the job is running.

The advantages are obvious, by targeting prospective clients with the inclusion of more relevant data and with a more professional image it is more likely the recipient will read the information they receive rather than put it straight in the bin, also the labour costs are reduced as the printer runs the job non-stop and there is no need to set up individual plates or print large volumes which are not required. This type of marketing also means that it’s trackable and the success is measurable. It allows the marketer to get the message across more directly.

This process can even be combined with sending out data on CD and DVD or other types of media by printing and personalising the card wallets, Digipaks or the paper parts in a CD Jewel case for instance.

For more information on Direct Mail Marketing using Variable Data Printing, please call 01495 243222 or visit Dischromatics website.

Dischromatics Variable Data Printing

PRESS RELEASE:

Dischromatics Announces Addition of Variable Data Printing

Dischromatics the CD, DVD & Blu-ray Producer presents new product launch to compliment its Digital Printing facility with the addition of full Variable Data Printing.

Dischromatics which was formed in 1989 and is a partner of Sony DADC producing quality CD, DVD & Blu-ray products announces the addition of full Variable data printing (VDP) (also known as variable information printing (VIP) or VI) which is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file.

Dischromatics uses professional software from Creo Darwin.

They can print a set of personalized letters, leaflets, brochures, booklets, postcards or even CD & DVD Digipaks, each with the same basic layout, but which can be printed with a different image graphic, name and address or even bar code on each. Variable data printing can be used for direct marketing, customer relationship management, advertising and brochures or postcard campaigns. The success rate from sending digitally printed personalised marketing literature has proven to increase the success rate from 2% or 3% to 10% or even 15%.

There are several levels of variable printing. The most basic level involves changing the salutation or name on each copy.

More complicated variable data printing uses 'versioning', where there may be differing amounts of customisation or personalisation for different markets, with text and images changing for groups of addresses based upon which segment of the market is being addressed.

Finally there is full variability printing, where the text and images can be altered for each individual address. All three types of variable data printing begin with a basic design that indicates which sections can be altered and a database of information that fills in the changeable fields.

Variable data printing enables the mass customization of documents via digital print technology, as opposed to the 'mass-production' of a single document using lithographic printing. Instead of producing 10,000 copies of a single document, delivering a single message to 10,000 customers, variable data printing could print any number of unique documents with customized messages for each customer.


Digital Printing allows the customer to be selective running smaller tests and receiving quicker responses. Unlike lithographic printing, the changes are done ‘on the fly’ in other words there are no plate changes. The changes are effected by the software whilst the job is printing; this makes the process cheaper and quicker with no loss of quality.

Their Graphic Designers will work with the customers to design the product if require.

For more information call 01495 243222 or visit: http://www.dischromatics.co.uk/variable-data-printing/