This is a question very close to my heart, as Dischromatics
established Dischro Creative last year in order to exploit the undoubted
opportunities available to any forward thinking enterprise with the experience,
knowledge and wherewithal available. Dischro Creative offers filming forevents, showreels, testimonials etc., graphic design, web design, and app
creation.
I read an article recently in the Director magazine that
absolutely hit a chord with me as it mirrored my own thoughts and experiences.
The article was based on the views of ex Dragon Doug Richard who certainly has
the credentials and credibility to make anyone sit up and listen. His views are
that the UK actually leads the world in this area but the UK government only
pay lip service to it without giving credible and tangible support.
He goes on to say that the creative industry generates over
£70,000 per minute in this country and accounts for 10% of exports and this is still
a relatively young sector with huge potential for growth in this hi-tec area of
our economy. Imagine what a significant financial boost from our politicians
would do for the future economy, creating huge profits with a significant
increase in exports and in high paid employment which would in itself have a positive
knock-on effect for the whole economy.
Our own experience of the lack of support from our
politicians is commonplace. Here in Wales. the Welsh Government continually pay
lip service to how important the creative industry is to Wales and they have
run a series of ‘seminars’ in the country to give the impression that they are
being proactive but the truth is that they are offering very little tangible
support to the creative sector itself. As far as the WG is concerned size I everything,
they very rarely recognise small creative enterprises but this is where the
most significant opportunities arise.
The past is a painful reminder of how our politicians in
Wales fail to recognise the future lies with indigenous small to medium enterprises.
It’s always about headlines with politician. The failed bid to establish LG in
Newport is a poignant reminder of their incompetence, paying huge subsidies to
LG and others for that matter only for us to see them fail and withdraw. I
remember at the time, all the Ministers turned out for the photo call when the
company moved in but they were not to be seen or heard when they moved out
again.
What is needed is a body that includes leaders from a cross
section of the Creative Industry, from large and particularly small enterprises
together with politicians appointed by the WG who fully understand or who are
prepared to learn, to get together to see how, collectively, we can progress in
order to expand this valuable area of our economy. Instead of looking for publicity
to boost their own egos, we need people who are genuinely interested in making
this a success, to have the patience and understanding to learn what is needed,
to offer support in whatever area is required ensuring there is cooperation
with our universities so that courses can be adapted to suit what is required
by our young and vibrant creative sector to the benefit of us all!
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