Many companies are missing out on personalized marketing. Sending out leaflets and brochures in the old way of having litho printed documents done in many thousands of copies. Only to find the return is about 1 to 2%. The new way is to sample and target with digital printing using variable data software. This allows you to change not only names, addresses and bar codes but the actual graphics can be changed individually without stopping the print run to change plates. It's all done on the 'fly' and controlled by the software so no plates are involved. This type of personalized marketing increases the retutn to more like 10 to 15%.
At Dischromatics where CD's and DVD's are Duplicated, the personalization can also apply to the packaging allowing even more options.
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